Spotlight on Dior Frames
The Story Behind Dior
Christian Dior, the French founder of the Dior, is one of the most innovative designers of our time.
During World War II, Dior dressed military wives and other government spouses. He wanted to preserve the French fashion industry and by doing so his designs revolutionised post-war fashion.
In 1946, House of Dior was born. Christian Dior Couture stayed away from restricting, boxy designs he created beautiful flowing garments that enhanced a woman’s curvaceous shape. This fashion reform became historically recognised as the “new look” and revolutionised the entire fashion industry. The brand became well known for its beautiful and luxurious creations.
Christian Dior was also an innovative entrepreneur. In fact, he licensed his perfumes and accessories to third-party companies. In particular, the glasses were produced in the 1950s by Tura, a New York company founded by an optician. Tura glasses were high fashion accessories and at the same time works of art, in chiselled metal, with enamel and jewellery applications, available only to a very elite group of buyers.
Dior Eyewear Collections
Dior frames, caught the attention of the mass market. Both sunglasses and glasses with fantastic durability, comfort and design were produced. Most of the Dior eyeglasses models have vintage yet glamorous appearance. The optical collection offers a wide range of frame settings. Whether you like chunky full rimmed frames or sleek semi-rimless frames, there’s a perfect pair for you. The majority of frames for men and women have a rectangle frame shape: a classic that suits all. The latest Dior frame designs take your style into consideration, offering a range of frame styles from aviator and square, to cat-eye.
The variety of colours and frame shapes made available allow maximum customisability for the wearer. The eyewear immediately became a fashion must have for the mass market. It has been adorned by some of the most well known celebrities like Gwen Stefani, Sharon Stone, Emma Roberts and Blake Lively. The Dior spectacles take a more simplistic and basic appearance, making it suitable for every occasion. The usually golden/silver “Dior” logo is embellished on most of the designs and will be sure to turn heads. There are several significant benefits to investing in Dior multifocal and sunglasses.
Black Tie Collection
This collection is the most talked about collection for men. It’s stylish, it’s sexy, and it pays homage to vintage French fashion. The collection has been designed with masculinity and simplicity in mind. These optical models are sleek, understated, and beautifully executed. The frames are made from acetate plastic material with a squared frame for a masculine yet contemporary look.
Even today, all Dior glasses are exclusive creations synonymous with modern elegance and optimal protection. Made from highly innovative materials, they are characterised by geometric lines and generous volumes that distinguish them for their originality, charm and elegance.
Come in store today and talk with our knowledgeable staff who can help you find your perfect Dior frames to suit your styling needs.